A rebranding to revamp the historical but constantly evolving identity of the ZE Group
Active since 1985 between Empoli and San Miniato, in the heart of Tuscany, the Zincografia Empolese has been able to stand out over the years for its high precision and quality flexographic products. Flexibility and adaptability as key points for the redesign of the brand identity: with these two concepts in mind Omnibrand has been able to completely redesign the company’s communication and modernise a historical brand in search of an innovative push.
A solid mark for a brand to consolidate
The ZE Group logo incorporates the basic principle of flexographic printing — adaptability to any format — and makes it its distinctive feature. Built inside a grid and inscribed in two squares, the two letters ZE transform the acronym into a mark with impactful shapes and colour. On the different communication materials — from business cards to packaging — the brand fills the space adapting to the size of the printed matter.